{"product_id":"atomic-hawx-prime-100-boa-ski-boots-black-red","title":"ATOMIC HAWX PRIME 100 BOA Ski Boots – Black \/ Red","description":"\u003cp\u003e\u003cspan\u003eATOMIC HAWX PRIME 100 BOA are versatile alpine ski boots designed for beginner to intermediate and progressing all-mountain skiers who prioritize comfort, secure foot retention and precise ski control. Featuring a medium 100 flex, a 100 mm medium-volume last and the innovative BOA® Fit System, these boots offer a balanced combination of support, responsiveness and customizable fit for skiing on groomed slopes and varied mountain terrain.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe advanced Prolite construction combines a lightweight shell and cuff with strategically reinforced structural zones, providing the strength and stability needed for efficient energy transfer without unnecessary weight. Energy Link technology creates a strong connection between the rear of the shell and cuff, enhancing responsiveness and control throughout each turn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe BOA® H+i1 Single Pull system replaces traditional lower-shell buckles with a precision dial that allows bi-directional micro-adjustments. This enables the lower shell to wrap evenly around the foot, distributing pressure more consistently and providing a secure, comfortable fit. Aluminium buckles on the upper cuff and a 35 mm Velcro power strap provide additional lower-leg support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Mimic Silver liner offers comfortable cushioning and anatomical support. Its special heat-moldable materials around the heel and ankle can be shaped to the skier's individual anatomy, while Ankle Lock (AL) reinforcement helps keep the heel securely positioned. Atomic's Memory Fit technology also allows the polyurethane shell and cuff to be heat-molded for a more personalized fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn Adaptive Fit System (AFS) cuff with a removable rear spoiler provides additional space around the calf when needed. Combined with GripWalk soles for improved walking comfort and traction, the Hawx Prime 100 BOA is a practical choice for skiers who want dependable performance and all-day comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKey benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBalanced 100 flex for beginner, intermediate and progressing skiers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100 mm medium-volume last for comfortable support and precise ski control\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBOA® Fit System with bi-directional micro-adjustments for secure lower-shell closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight Prolite construction with strategically reinforced areas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnergy Link technology for improved shell-to-cuff connection and responsiveness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMimic Silver liner with customizable heel and ankle areas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnkle Lock (AL) reinforcement for improved foot and heel retention\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMemory Fit technology for heat customization of the shell and cuff\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdaptive Fit System (AFS) cuff with removable spoiler for calf adjustment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e35 mm Velcro power strap and aluminium cuff buckles for secure support\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGripWalk soles for improved walking comfort and traction\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ATOMIC","offers":[{"title":"27\/27.5 cm - 42\/43 EU","offer_id":55604569178441,"sku":"AE503400027X","price":369.0,"currency_code":"EUR","in_stock":true},{"title":"28\/28.5 cm - 43.5\/44 EU","offer_id":55604577206601,"sku":"AE503400028X","price":369.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0970\/2169\/0185\/files\/AE5034000_3_GHO_HAWX_PRIME_100_BOA_png_high-res_jpg.webp?v=1791976887","url":"https:\/\/evelostore.com\/products\/atomic-hawx-prime-100-boa-ski-boots-black-red","provider":"Evelostore","version":"1.0","type":"link"}